Book Review

From PSF Journal March 2009

“Very little has been written on marketing strategies specifically for PSFs… so it was refreshing to find this readily digestible How-to guide by local expert Vivienne Corcoran…The book’s strength lies in its ability to summarise what a reader may know intuitively, and present it in a way that lends itself to the development of an actionable plan…Corcoran’s writing style makes for an easy, light-hearted read, with plenty of entertaining anecdotes.”

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