About us

We have been successfully marketing Australian businesses for more than 15 years. During that time we have been instrumental in changing major brand identities, their market places and in helping clients win awards for their service delivery.

In assisting our clients we assess the organisation to determine its structural and cultural dynamics and the current state and progress of its marketing and business development.  This initial review then forms the background to a plan of work that maximises business outcomes.

The Team

Headed by founding director, Vivienne Corcoran, the Marketing Logic Team comprises an extensive network of strategists, researchers, marketing managers, designers, writers, creative directors, advertising agencies, PR companies and web designers from which we can assemble the right team for each client job.

This network also allows us to exponentially expand the team to meet demand.

Vivienne Corcoran, AMAMI, FAICD

Vivienne has more than twenty years’ experience in strategic marketing and communications.  She worked for a number of large corporations before establishing Marketing Logic.

Her prime skill is the ability to look at an organisation and its brand and determine what needs to be and can be improved for better performance.

Vivienne worked as Marketing Manager for Arthur Andersen and Andersen Consulting in Melbourne where she gained her specialisation in corporate identity change and management. Her role involved steering the company through a corporate identity change following the split of Arthur Andersen & Co into Arthur Andersen and Andersen Consulting.